Unlock your career ambitions


Discover how to build and leverage your unique professional identity to enhance your visibility and amplify your impact.

Academia has changed and institutions are looking to define their external presence as connected hubs of innovation, research, scholarship and knowledge exchange.

We help dynamic academics work beyond their job metrics and build their reputation. We deliver bespoke coaching centred upon your individual needs. Design an academic career on your terms:


  • Speed up your pathway to promotion
  • Manage stress and burnout
  • Leverage more from your existing body of work
  • Master your confidence and imposter syndrome
  • Build a better working week
  • Working smarter in your everyday


We have worked with academics at all levels from part-time PhD to Professors and Heads of School.

Meet your coach

Dr Sam Lynch


As a coach specializing in personal branding, my passion is deeply rooted in my professional journey as a marketer, senior academic, and business innovation lead.

With years of expertise guiding high-achieving individuals, particularly women, I craft personalized branding strategies that resonate with both the scholarly community and beyond. I empower academics from all walks of life to make more use of their unique lens.

My mission is to help high achievers just like you to work smarter. I believe there is a healthier way to work in academia. Our coaching goes beyond our courses and resources to provide you with bespoke support where we will work one on one to build your personal brand and your career goals. Think of me as a personal trainer but for your career.

I am dedicated to helping you navigate the complexities of personal branding, ensuring that your academic and professional endeavours are as distinctive and influential as the contributions you make to your field.



Frequently Asked Questions


How much are the coaching sessions?

Your fifteen-minute discovery call is free. Each coaching session is £250. Each session lasts 60 minutes and is delivered online.


How do I schedule my appointment?

At your discovery call, you'll receive further instructions on how to book a time for your first coaching session.


Can I purchase coaching more than once?

Absolutely! Pay for each session as you go and at a pace that suits you.


Can my university fund my coaching?

You can self-fund your coaching with us or ask your university. Some clients have funded full coaching packages via staff development, professional development, and grant funding.