Welcome to Personal Branding for Academics! In this course, we will teach you to master the fundamentals of personal branding. We're here to help you work smarter in academia and beyond. We know what it takes to have a successful career in academia. We also know how much pressure you face to deliver both teaching and research. Everything in academia is metricised but personal branding is the one thing you have complete control over. Imagine developing more research collaborations with ease, achieving promotion earlier than your peers and achieving a healthier approach to your work life. Personal branding is all about how you present yourself to the world, both online and offline. By the end of this course, you will have a solid understanding of what personal branding is and how you can use it to advance your academic career.